Word Of 2024. Oxford university press said monday that the evocative phrase “gained new prominence in 2024,” with its frequency of. Initially gaining traction on social media platform—particularly on tiktok among gen z and gen alpha communities—’brain rot’ is now seeing more widespread use, such as in mainstream journalism, amidst societal concerns about the negative impact of overconsuming.
London (ap) — many of us have felt it, and now it’s official: The term was first seen in 1854 in henry david thoreau’s book walden. oxford university press has officially dubbed brain rot its 2024 word of the year.